Audience analysis /

In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McQuail, Denis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1997.
Temas:
Mass media > Audiences.
Médias > Publics.
SOCIAL SCIENCE > Media Studies.
Massenmedien
Publikum
Massamedia.
Publieksonderzoek.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. A Concept With a History
  • 2. The Audience in Communication Theory and Research
  • 3. Typologies of Audience
  • 4. Questions of Media Reach
  • 5. Principles of Audience Formation and Continuity
  • 6. Audience Practices: Social Uses of the Media
  • 7. Communicator-Audience Relations
  • 8. The Audience in Flux
  • 9. The Future of the Audience Concept.

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