Imaging in advertising : verbal and visual codes of commerce /

'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Johnson, Fern L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2008.
Temas:
Advertising > Social aspects.
Symbolism in advertising.
Culture.
Publicité > Aspect social.
Symbolisme dans la publicité.
BUSINESS & ECONOMICS > Advertising & Promotion.
Werbung
Ikonologie
Reclame.
Beeldcommunicatie.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Advertising images and discourse
  • Smoke and mirrors: circulating racial images in cigarette advertising
  • Keeping race in place: multicultural visions and voices in teen advertising
  • Different tropes for different folks: advertising and face-fixing
  • Madison Avenue meets Silicon Valley: technology imprints on advertising
  • From Barbie to BudTV: advertising in the fifth frame.

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