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Imaging in advertising : verbal and visual codes of commerce /
'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Imaging in Advertising' explores how the verbal and visual work together to create a language of advertising that speaks to audiences and moves them to particular thoughts and actions. |
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| Descripción Física: | 1 online resource (xv, 251 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 236-244) and index. |
| ISBN: | 9781135865221 1135865221 9780203928646 0203928644 9781135865177 1135865175 9781135865214 1135865213 9786613858993 6613858994 |