Leading edge marketing research : 21st-century tools and practices /

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Designed for advanced business students, marketing research academics, practitioners and consultants, this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kaden, Robert J. (Editor ), Linda, Gerald (Editor ), Prince, Melvin (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : SAGE Publications, [2012]
Temas:
Marketing research.
Consumption (Economics) > Research.
Marketing > Recherche.
BUSINESS & ECONOMICS > Marketing > Research.
Acceso en línea:Texto completo

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