Field casework : methods for consulting to small and startup businesses /

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For those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing clien...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gundry, Lisa K., 1958-
Otros Autores: Buchko, Aaron A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : Sage Publications, ©1996.
Colección:Entrepreneurship and the management of growing enterprises.
Temas:
Business consultants > Case studies.
Small business > Management > Case studies.
Case method.
Conseillers d'entreprise > Études de cas.
Petites et moyennes entreprises > Gestion > Études de cas.
Méthode des cas.
case method.
REFERENCE > Questions & Answers.
Business consultants.
Small business > Management.
Case studies.
Acceso en línea:Texto completo

MARC

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100 1 |a Gundry, Lisa K.,  |d 1958- 
245 1 0 |a Field casework :  |b methods for consulting to small and startup businesses /  |c Lisa K. Gundry, Aaron A. Buchko. 
260 |a Thousand Oaks :  |b Sage Publications,  |c ©1996. 
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490 1 |a Entrepreneurship and the management of growing enterprises 
504 |a Includes bibliographical references (pages 123-134) and index. 
520 8 |a For those engaging in fieldwork in a business setting, this book offers guidance and support from the initial project assignment and client meeting to the closing presentation and exit meeting. Practical advice is provided throughout the consulting process with chapters devoted to establishing client relationships, conducting information searches, maintaining a cohesive student-consulting team and developing recommendations for the client business. 
505 0 |a The Purpose and Goals of Fieldwork; The Fieldwork Experience; What It Is and What It Isn't; Managing the Fieldwork; Managing the Student Consulting Team; Launching the Fieldwork Information Search; Developing Recommendations and the Final Client Presentation; Appendix A: Professionalism, Confidentiality, and Ethical Considerations of Fieldwork ; Appendix B: The Role of the SBA/SBI in Fieldwork ; Appendix C: Annotated Bibliography of Secondary Sources ; 
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650 0 |a Business consultants  |v Case studies. 
650 0 |a Small business  |x Management  |v Case studies. 
650 0 |a Case method. 
650 6 |a Conseillers d'entreprise  |v Études de cas. 
650 6 |a Petites et moyennes entreprises  |x Gestion  |v Études de cas. 
650 6 |a Méthode des cas. 
650 7 |a case method.  |2 aat 
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655 7 |a Case studies.  |2 fast  |0 (OCoLC)fst01423765 
700 1 |a Buchko, Aaron A. 
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