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Hands-on social marketing : a step-by-step guide to designing change for good /
Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
SAGE Publications,
©2011.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Weinreich, Nedra Kline. | |
| 245 | 1 | 0 | |a Hands-on social marketing : |b a step-by-step guide to designing change for good / |c Nedra Kline Weinreich. |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles : |b SAGE Publications, |c ©2011. | ||
| 300 | |a 1 online resource (xiv, 309 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign. | |
| 505 | 0 | |a Social marketing basics -- Not just business as usual -- The social marketing mix -- The social marketing process -- Research in the social marketing process -- Analysis -- Conducting formative research -- Segmenting the target audience -- Building the social marketing strategy -- Influencing behavior by design -- Developing effective messages -- Identifying appropriate channels -- Producing creative communications -- Pretesting principles -- Conducting the pretesting methods -- Using the pretesting results -- Developing an implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity -- Monitoring implementation -- Evaluation basics -- Evaluation design -- Evaluation methods -- Using feedback to improve your program. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 1 | 2 | |a Social Marketing |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a social change. |2 agrovoc | |
| 650 | 7 | |a marketing. |2 agrovoc | |
| 650 | 7 | |a analysis. |2 agrovoc | |
| 650 | 7 | |a evaluation. |2 agrovoc | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635 | |
| 650 | 7 | |a Soziomarketing |2 gnd | |
| 650 | 7 | |a Informationskampanjer. |2 sao | |
| 776 | 0 | 8 | |i Print version: |a Weinreich, Nedra Kline. |t Hands-on social marketing. |b 2nd ed. |d Los Angeles : SAGE Publications, ©2011 |w (DLC) 2010017528 |
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