Hands-on social marketing : a step-by-step guide to designing change for good /

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Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weinreich, Nedra Kline
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE Publications, ©2011.
Edición:2nd ed.
Temas:
Social marketing.
Marketing.
Social Marketing
Marketing
Marketing social.
marketing.
social change.
analysis.
evaluation.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Soziomarketing
Informationskampanjer.
Acceso en línea:Texto completo
Descripción
Sumario:Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Descripción Física:1 online resource (xiv, 309 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452223124
1452223122
1412953693
9781412953696
9781452224879
1452224870

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