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Effective health risk messages : a step-by-step guide /
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks [Calif.] ; London :
Sage Publications,
©2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 060 | 0 | 0 | |a 2001 I-012 |
| 060 | 1 | 0 | |a WA 590 |b W828e 2001 |
| 072 | 7 | |a HEA |x 010000 |2 bisacsh | |
| 072 | 7 | |a HEA |x 012000 |2 bisacsh | |
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| 082 | 0 | 4 | |a 613 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Witte, Kim. | |
| 245 | 1 | 0 | |a Effective health risk messages : |b a step-by-step guide / |c Kim Witte, Gary Meyer, Dennis Martell. |
| 260 | |a Thousand Oaks [Calif.] ; |a London : |b Sage Publications, |c ©2001. | ||
| 300 | |a 1 online resource (viii, 215 pages :) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 199-205) and index. | ||
| 520 | 8 | |a Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. | |
| 505 | 0 | |a 1. What Are Health Risk Messages?; Health Risk Messages Defined; What's a Theory?; The Components of a Fear Appeal; Explicit versus Implicit Messages; The Use of Culturally Based Colloquialisms; Types of Threats; Summary; 2. History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Fear-as-Acquired Drive Model; The Parallel Process Model; Protection Motivation Theory; Summary; Definitions; 3. Putting It All Together; The Overall Model; The Depiction of the Model; Comparisons with Other Models; Research on the EPPM; 4. Useful Concepts from Other Theories; The Health Belief Model; The Theory of Reasoned Action; Social-Cognitive Theory; Elaboration Likelihood Model; Stages of Change Model; Social Marketing; Summary; 5. | |
| 505 | 0 | |a Starting Out the Right Way: Formative Research; Setting Goals and Objectives: The Campaign Plan; Formative Research; The Persuasive Health Message (PHM) Framework; Putting Transients and Constants Together; Gathering Information for the Persuasive Health Message Framework; Categorizing Audience Beliefs: A Chart to Guide Message Development; Conclusion; 6. The Risk Behavior Diagnosis Scale; The Origin of the RBD Scale; Theoretical Basis for Expanding the EPPM; The RBD Scale; Tailored Health Risk Messages; Some Additional Guidelines; Conclusion; 7. Out of the Tower and Into the Field; Using the RBD at a Campus Health Clinic: Background; Conclusion; 8. Data Collection; Types of Evaluation; Gathering Data for the Evaluation; Data Collection Methods; Reliability and Validity; Sample Size; Summary; 9. | |
| 505 | 0 | |a Data Analysis; Analyzing Data; Conclusion; 10. Getting the Message Out; A Plan of Action; Message of Dissemination Issues; Specific Channels; Summary; Conclusion; Appendix; Glossary; Worksheets; References; Suggested Readings; Index; About the Authors; | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Health promotion. | |
| 650 | 0 | |a Health attitudes. | |
| 650 | 0 | |a Threat (Psychology) | |
| 650 | 0 | |a Perception. | |
| 650 | 0 | |a Health risk assessment. | |
| 650 | 0 | |a Risk assessment. | |
| 650 | 1 | 2 | |a Health Promotion |
| 650 | 2 | 2 | |a Risk Assessment |
| 650 | 2 | 2 | |a Attitude to Health |
| 650 | 2 | 2 | |a Perception |
| 650 | 2 | |a Health Status Indicators | |
| 650 | 6 | |a Promotion de la santé. | |
| 650 | 6 | |a Attitudes à l'égard de la santé. | |
| 650 | 6 | |a Menace (Psychologie) | |
| 650 | 6 | |a Perception. | |
| 650 | 6 | |a Risques pour la santé |x Évaluation. | |
| 650 | 6 | |a Évaluation du risque. | |
| 650 | 7 | |a risk assessment. |2 aat | |
| 650 | 7 | |a HEALTH & FITNESS |x Healthy Living. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Holism. |2 bisacsh | |
| 650 | 7 | |a HEALTH & FITNESS |x Reference. |2 bisacsh | |
| 650 | 7 | |a MEDICAL |x Preventive Medicine. |2 bisacsh | |
| 650 | 7 | |a Risk assessment |2 fast | |
| 650 | 7 | |a Health attitudes |2 fast | |
| 650 | 7 | |a Health promotion |2 fast | |
| 650 | 7 | |a Health risk assessment |2 fast | |
| 650 | 7 | |a Perception |2 fast | |
| 650 | 7 | |a Threat (Psychology) |2 fast | |
| 700 | 1 | |a Meyer, Gary. | |
| 700 | 1 | |a Martell, Dennis. | |
| 776 | 0 | 8 | |i Print version |z 9780761915096 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474254 |z Texto completo |
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