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Advertising to children : concepts and controversies /
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Through the eyes of a child : children's knowledge and understanding of advertising / Deborah Roedder John
- Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol
- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin
- Youth, advertising, and symbolic meaning / Cindy Dell Clark
- "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / Alison Alexander [and others]
- Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson
- Comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe
- The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill
- Selling food to children : is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez
- How do we persuade children not to smoke? / Laura A. Peracchio and David Luna
- Camels and cowboys : how junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky
- Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox [and others]
- Advertising to children in the twenty-first century : new questions within familiar themes / Christine Wright-Isak
- The future for children and the Internet / Carole Walters
- Advertising's effects : juxtaposing research with older and younger youths / Marvin E. Goldberg
- The context of advertising and children : future research directions / Jeffrey J. Stoltman.