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Advertising to children : concepts and controversies /
Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Advertising to children : |b concepts and controversies / |c M. Carole Macklin, Les Carlson, editors. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (xiv, 322 pages :) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. | |
| 505 | 0 | 0 | |t Through the eyes of a child : children's knowledge and understanding of advertising / |r Deborah Roedder John -- |t Socialization and adolescents' skepticism toward advertising / |r Tamara F. Mangleburg and Terry Bristol -- |t Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / |r Robert Abelman and David Atkin -- |t Youth, advertising, and symbolic meaning / |r Cindy Dell Clark -- |t "We'll be back in a moment" : a content analysis of advertisements in children's television in the 1950s / |r Alison Alexander [and others] -- |t Mothers' preferences for regulating children's television / |r Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- |t Comparison of children's and prime-time fine-print advertising disclosure practices / |r Darrel D. Muehling and Richard H. Kolbe -- |t The beauty myth and the persuasiveness of advertising : a look at adolescent girls and boys / |r Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- |t Selling food to children : is fun part of a balanced breakfast? / |r Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez -- |t How do we persuade children not to smoke? / |r Laura A. Peracchio and David Luna -- |t Camels and cowboys : how junior high students view cigarette advertising / |r Barbara J. Phillips and Liza Stavchansky -- |t Adolescents' attention to beer and cigarette print ads and associated product warnings / |r Richard J. Fox [and others] -- |t Advertising to children in the twenty-first century : new questions within familiar themes / |r Christine Wright-Isak -- |t The future for children and the Internet / |r Carole Walters -- |t Advertising's effects : juxtaposing research with older and younger youths / |r Marvin E. Goldberg -- |t The context of advertising and children : future research directions / |r Jeffrey J. Stoltman. |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Television advertising and children |z United States. | |
| 650 | 0 | |a Advertising and children |z United States. | |
| 650 | 6 | |a Publicité télévisée et enfants |z États-Unis. | |
| 650 | 6 | |a Publicité et enfants |z États-Unis. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Advertising and children. |2 fast |0 (OCoLC)fst00797827 | |
| 650 | 7 | |a Television advertising and children. |2 fast |0 (OCoLC)fst01146670 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
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| 650 | 1 | 7 | |a Kinderen. |2 gtt |
| 650 | 7 | |a Publicité télévisée |z États-Unis. |2 ram | |
| 650 | 7 | |a Publicité et enfants |z États-Unis. |2 ram | |
| 700 | 1 | |a Macklin, M. Carole. | |
| 700 | 1 | |a Carlson, Les. | |
| 776 | 0 | 8 | |i Print version |z 9780761912859 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474163 |z Texto completo |
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| 938 | |a Sage Publications |b SAGE |n EDZ0000064023 | ||
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