Advertising to children : concepts and controversies /

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Macklin, M. Carole, Carlson, Les
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, Calif. : Sage Publications, ©1999.
Temas:
Television advertising and children > United States.
Advertising and children > United States.
Publicité télévisée et enfants > États-Unis.
Publicité et enfants > États-Unis.
SOCIAL SCIENCE > Media Studies.
Advertising and children.
Television advertising and children.
Reclame.
Kinderen.
Publicité télévisée > États-Unis.
United States.
Acceso en línea:Texto completo
Descripción
Sumario:Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption.
Descripción Física:1 online resource (xiv, 322 pages :) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781452262178
1452262179
0761912851
9780761912859
9781452225500
1452225508
9780761912842
0761912843
1322417547
9781322417547

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