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Media management in the age of giants : business dynamics of journalism /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Herrick, Dennis F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Albuquerque : University of New Mexico Press, ©2012.
Edición:Second edition.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • An Overview of Today's Media Industry
  • Preparing Yourself for Management
  • Motivation and the Workforce
  • Qualities of Leadership and Management
  • Decision Making
  • Media Ethics, Regulation, and Laws
  • Operations and Structure of News Media Companies
  • Budgeting, Financial Management, and Planning
  • Sales, Marketing, and Market Analysis
  • Consolidation and Convergence
  • Entrepreneurship
  • Technology Creates New Media.