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|a Herrick, Dennis F.
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| 245 |
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|a Media management in the age of giants :
|b business dynamics of journalism /
|c Dennis F. Herrick.
|
| 250 |
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|a Second edition.
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| 260 |
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|a Albuquerque :
|b University of New Mexico Press,
|c ©2012.
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|a 1 online resource (xiv, 399 pages) :
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|a Includes bibliographical references and index.
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0 |
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|a Print version record.
|
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|a An Overview of Today's Media Industry -- Preparing Yourself for Management -- Motivation and the Workforce -- Qualities of Leadership and Management -- Decision Making -- Media Ethics, Regulation, and Laws -- Operations and Structure of News Media Companies -- Budgeting, Financial Management, and Planning -- Sales, Marketing, and Market Analysis -- Consolidation and Convergence -- Entrepreneurship -- Technology Creates New Media.
|
| 546 |
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|a English.
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|a eBooks on EBSCOhost
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| 650 |
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0 |
|a Journalism
|x Management.
|
| 650 |
|
0 |
|a Journalism
|x Economic aspects.
|
| 650 |
|
6 |
|a Journalisme
|x Gestion.
|
| 650 |
|
6 |
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|
| 650 |
|
7 |
|a LANGUAGE ARTS & DISCIPLINES
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| 650 |
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7 |
|a Journalism
|x Economic aspects.
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| 650 |
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7 |
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| 650 |
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|a Mitjans de comunicació de massa
|x Direcció i administració.
|2 lemac
|
| 776 |
0 |
8 |
|i Print version:
|a Herrick, Dennis F.
|t Media management in the age of giants.
|b 2nd ed.
|d Albuquerque : University of New Mexico Press, ©2012
|z 9780826351630
|w (DLC) 2012011843
|w (OCoLC)781848542
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