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Principles of Pricing : an Analytical Approach.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Cambridge University Press,
2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment. This book provides an analytic basis for making pricing decisions. |
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| Notas: | 9.2.1 Dominated Strategies and the Price Game. |
| Descripción Física: | 1 online resource (262 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781139220965 1139220969 9781139224390 1139224395 9780511862557 0511862555 1107714249 9781107714243 1139222686 9781139222686 9786613720368 6613720364 1139217887 9781139217880 1139214799 9781139214797 |