Utopian images and narratives in advertising : dreams for sale /

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Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collec...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Manca, Luigi (Luigi Daniele), Manca, Alessandra, Pieper, Gail W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Lexington Books, c2012.
Temas:
Advertising > Psychological aspects.
Advertising > Social aspects.
Utopias.
Advertising and women.
Utopias
Publicité > Aspect psychologique.
Publicité > Aspect social.
Utopies.
Publicité et femmes.
utopias.
utopian literature.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising and women
Advertising > Psychological aspects
Advertising > Social aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Portrayal of Utopian Spaces in Magazine Advertisements / Luigi, Alessandra Manca Manca, Alessandra 7
  • Water, the All-Purpose Utopia / John Kloos Kloos, John 31
  • Women and Children in a Fragile Paradise / Jean-Marie Kauth Kauth, Jean-Marie 47
  • Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Zubair S. Amir Amir, Zubair S. 69
  • Absolute Utopia: Advertising the American Dream "In an Absolut World" / Katy Kiick Kiick, Katy 79
  • Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / William Scarlato Scarlato, William 89
  • Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Chris Birks Birks, Chris 99
  • Jungian Archetypes in Advertising Imagery / Margaret Salyer Salyer, Margaret 111
  • Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Jonatlian F. Lewis Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141
  • Masculine and Feminine Images in Italian Magazine Advertising / Maria Lucia Piga Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153
  • Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Vincent Gaddis Gaddis, Vincent 193
  • Utopian Scenarios in Hispanic Advertisements: People en Español / Joaquín Montero Montero, Joaquín 213
  • Advertising, Neoliberalism, and the Financial Collapse of 2008 / Robert L. Craig Craig, Robert L. 229
  • Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / Ed McLuskie McLuskie, Ed 251
  • The Four Women of the Apocalypse: Utopia or Dystopia? / Marian Mesrobian MacCurdy MacCurdy, Marian Mesrobian 261.

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