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Utopian images and narratives in advertising : dreams for sale /
Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collec...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Lexington Books,
c2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Utopian images and narratives in advertising : |b dreams for sale / |c edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper. |
| 260 | |a Lanham, Md. : |b Lexington Books, |c c2012. | ||
| 300 | |a 1 online resource (vi, 290 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record and CIP data provided by publisher; resource not viewed. | ||
| 505 | 0 | 0 | |t The Portrayal of Utopian Spaces in Magazine Advertisements / |r Luigi, Alessandra Manca |g Manca, Alessandra |g 7 -- |t Water, the All-Purpose Utopia / |r John Kloos |g Kloos, John |g 31 -- |t Women and Children in a Fragile Paradise / |r Jean-Marie Kauth |g Kauth, Jean-Marie |g 47 -- |t Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / |r Zubair S. Amir |g Amir, Zubair S. |g 69 -- |t Absolute Utopia: Advertising the American Dream "In an Absolut World" / |r Katy Kiick |g Kiick, Katy |g 79 -- |t Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / |r William Scarlato |g Scarlato, William |g 89 -- |t Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / |r Chris Birks |g Birks, Chris |g 99 -- |t Jungian Archetypes in Advertising Imagery / |r Margaret Salyer |g Salyer, Margaret |g 111 -- |t Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / |r Jonatlian F. Lewis |g Lewis, Jonatlian F., Paul Catterson |g Catterson, Paul |g 141 -- |t Masculine and Feminine Images in Italian Magazine Advertising / |r Maria Lucia Piga |g Piga, Maria Lucia, Dolores Sorci-Bradley |g Sorci-Bradley, Dolores |g 153 -- |t Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / |r Vincent Gaddis |g Gaddis, Vincent |g 193 -- |t Utopian Scenarios in Hispanic Advertisements: People en Español / |r Joaquín Montero |g Montero, Joaquín |g 213 -- |t Advertising, Neoliberalism, and the Financial Collapse of 2008 / |r Robert L. Craig |g Craig, Robert L. |g 229 -- |t Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / |r Ed McLuskie |g McLuskie, Ed |g 251 -- |t The Four Women of the Apocalypse: Utopia or Dystopia? / |r Marian Mesrobian MacCurdy |g MacCurdy, Marian Mesrobian |g 261. |
| 520 | |a Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Utopias. | |
| 650 | 0 | |a Advertising and women. | |
| 650 | 2 | |a Utopias | |
| 650 | 6 | |a Publicité |x Aspect psychologique. | |
| 650 | 6 | |a Publicité |x Aspect social. | |
| 650 | 6 | |a Utopies. | |
| 650 | 6 | |a Publicité et femmes. | |
| 650 | 7 | |a utopias. |2 aat | |
| 650 | 7 | |a utopian literature. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising and women |2 fast | |
| 650 | 7 | |a Advertising |x Psychological aspects |2 fast | |
| 650 | 7 | |a Advertising |x Social aspects |2 fast | |
| 650 | 7 | |a Utopias |2 fast | |
| 700 | 1 | |a Manca, Luigi |q (Luigi Daniele) | |
| 700 | 1 | |a Manca, Alessandra. | |
| 700 | 1 | |a Pieper, Gail W. | |
| 776 | 0 | 8 | |i Print version: |t Utopian images and narratives in advertising |d Lanham, Md. : Lexington Books, c2012. |z 9780739173268 (cloth : alk. paper) |w (DLC) 2012004484 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=466767 |z Texto completo |
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| 938 | |a EBL - Ebook Library |b EBLB |n EBL948640 | ||
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