Utopian images and narratives in advertising : dreams for sale /

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Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collec...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Manca, Luigi (Luigi Daniele), Manca, Alessandra, Pieper, Gail W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Lexington Books, c2012.
Temas:
Advertising > Psychological aspects.
Advertising > Social aspects.
Utopias.
Advertising and women.
Utopias
Publicité > Aspect psychologique.
Publicité > Aspect social.
Utopies.
Publicité et femmes.
utopias.
utopian literature.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising and women
Advertising > Psychological aspects
Advertising > Social aspects
Acceso en línea:Texto completo
Descripción
Sumario:Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike.
Descripción Física:1 online resource (vi, 290 p.)
Bibliografía:Includes bibliographical references and index.
ISBN:9780739173275
0739173278
1280778954
9781280778957
9786613689344
6613689343

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