Marketplace Lifestyles in an Age of Social Media : Theory and Methods /

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Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahle, Lynn R.
Otros Autores: Valette-Florence, Pierre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, 2011.
Temas:
Lifestyles > Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.
Imagery, Psychotherapy
Social Media
Style de vie > Aspect psychologique.
Imagerie (Psychologie)
Marketing sur Internet.
Médias sociaux.
imagery.
social media.
BUSINESS & ECONOMICS > Marketing > Research.
Internet marketing
Lifestyles > Psychological aspects
Social media
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Origins and definitions
  • Methodological approaches centered on values
  • Traditional approaches focusing on attitudes and activities
  • French approaches
  • The analysis of products, goods, and services purchased by the consumer
  • Fields of application of lifestyles
  • New methodological and conceptual proposals
  • Social media and a theory and method for future research
  • General conclusions.

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