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Marketplace Lifestyles in an Age of Social Media : Theory and Methods /
Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integ...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
2011.
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| Acceso en línea: | Texto completo |