Marketplace Lifestyles in an Age of Social Media : Theory and Methods /

Mostrar otras versiones (1)

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integ...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kahle, Lynn R.
Otros Autores: Valette-Florence, Pierre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, 2011.
Temas:
Lifestyles > Psychological aspects.
Imagery (Psychology)
Internet marketing.
Social media.
Imagery, Psychotherapy
Social Media
Style de vie > Aspect psychologique.
Imagerie (Psychologie)
Marketing sur Internet.
Médias sociaux.
imagery.
social media.
BUSINESS & ECONOMICS > Marketing > Research.
Internet marketing
Lifestyles > Psychological aspects
Social media
Acceso en línea:Texto completo
Descripción
Sumario:Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect among scholars. This book approaches the concept of lifestyle from a current scholarly perspective, and subjects it to rigorous theoretical standards with an integrated, applied psychological point of view.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:0765625628
9780765625625
1280684763
9781280684760

Ejemplares similares