Service business development : strategies for value creation in manufacturing firms /

"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatic...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fischer, Thomas, 1959-
Otros Autores: Gebauer, Heiko, 1976-, Fleisch, Elgar
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK : Cambridge University Press, ©2012.
Temas:
Manufacturing industries > Management.
Service industries.
Customer services.
Business.
Industrie manufacturière > Gestion.
Services (Industrie)
Service à la clientèle.
Affaires.
businesses (business enterprises)
BUSINESS & ECONOMICS > Strategic Planning.
Business
Customer services
Manufacturing industries > Management
Service industries
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Basic concepts of service business development
  • 3. Dynamic capabilities for service business development
  • 4. A case study: using the exploitation approach to develop a service business
  • 5. A case study: using the exploration approach to develop a service business
  • 6. Developing service business via the exploitation approach
  • 7. Configurations of service strategies and operational capabilities supporting the exploitation approach
  • 8. Network perspective
  • 9. International aspects of service business development
  • 10. Service business development for small and medium suppliers
  • 11. Service business development in small and medium OEMs
  • 12. Summary.

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