Service business development : strategies for value creation in manufacturing firms /
"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatic...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Fischer, Thomas, 1959- |
Otros Autores: | Gebauer, Heiko, 1976-, Fleisch, Elgar |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Cambridge, UK :
Cambridge University Press,
©2012.
|
Temas: | |
Acceso en línea: | Texto completo |
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