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Service business development : strategies for value creation in manufacturing firms /
"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatic...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK :
Cambridge University Press,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Fischer, Thomas, |d 1959- | |
| 245 | 1 | 0 | |a Service business development : |b strategies for value creation in manufacturing firms / |c Thomas Fischer, Heiko Gebauer, Elgar Fleisch. |
| 260 | |a Cambridge, UK : |b Cambridge University Press, |c ©2012. | ||
| 300 | |a 1 online resource (xx, 298 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Basic concepts of service business development -- 3. Dynamic capabilities for service business development -- 4. A case study: using the exploitation approach to develop a service business -- 5. A case study: using the exploration approach to develop a service business -- 6. Developing service business via the exploitation approach -- 7. Configurations of service strategies and operational capabilities supporting the exploitation approach -- 8. Network perspective -- 9. International aspects of service business development -- 10. Service business development for small and medium suppliers -- 11. Service business development in small and medium OEMs -- 12. Summary. | |
| 520 | |a "How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets"-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Manufacturing industries |x Management. | |
| 650 | 0 | |a Service industries. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Business. | |
| 650 | 6 | |a Industrie manufacturière |x Gestion. | |
| 650 | 6 | |a Services (Industrie) | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a businesses (business enterprises) |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Manufacturing industries |x Management |2 fast | |
| 650 | 7 | |a Service industries |2 fast | |
| 700 | 1 | |a Gebauer, Heiko, |d 1976- | |
| 700 | 1 | |a Fleisch, Elgar. | |
| 776 | 0 | 8 | |i Print version: |a Fischer, Thomas, 1959- |t Service business development. |d Cambridge, UK : Cambridge University Press, 2012, ©2012 |z 9781107022454 |w (DLC) 2012002187 |w (OCoLC)774982514 |
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