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Service business development : strategies for value creation in manufacturing firms /
"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatic...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, UK :
Cambridge University Press,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets"-- |
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| Descripción Física: | 1 online resource (xx, 298 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781139422154 1139422154 9781139424196 113942419X 9781139136730 1139136739 1139411721 9781139411721 1107231744 9781107231740 1280683120 9781280683121 9786613660060 661366006X 1139423126 9781139423120 1139420100 9781139420105 1139418068 9781139418065 9781107652071 1107652073 |