Cargando…
Marketing fashion /
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2011.
|
| Colección: | Portfolio (Laurence King Publishing)
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn794493267 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 120510s2011 enka ob 001 0 eng d | ||
| 040 | |a E7B |b eng |e pn |c E7B |d YDXCP |d OCLCO |d OCLCQ |d OSU |d OCLCF |d CNSPO |d UMI |d DEBBG |d DEBSZ |d IDEBK |d EBLCP |d N$T |d VRC |d OCLCQ |d COO |d OCLCQ |d AGLDB |d OCLCQ |d VNS |d OCLCQ |d VTS |d CEF |d STF |d WYU |d OCLCQ |d UAB |d A6Q |d DKC |d AU@ |d OCLCQ |d M8D |d OL$ |d VT2 |d OCLCQ |d AJS |d OCLCO |d OCLCQ | ||
| 019 | |a 883141086 |a 1053880252 |a 1083551056 |a 1103254001 | ||
| 020 | |a 9781780670836 |q (electronic bk.) | ||
| 020 | |a 1780670834 |q (electronic bk.) | ||
| 020 | |z 9781780674322 | ||
| 020 | |z 1780674325 | ||
| 020 | |z 1856697231 | ||
| 020 | |z 9781856697231 | ||
| 029 | 1 | |a AU@ |b 000050642700 | |
| 029 | 1 | |a DEBBG |b BV042031142 | |
| 029 | 1 | |a DEBBG |b BV043113027 | |
| 029 | 1 | |a DEBSZ |b 414187318 | |
| 029 | 1 | |a DEBSZ |b 424618982 | |
| 029 | 1 | |a AU@ |b 000067109491 | |
| 035 | |a (OCoLC)794493267 |z (OCoLC)883141086 |z (OCoLC)1053880252 |z (OCoLC)1083551056 |z (OCoLC)1103254001 | ||
| 037 | |a CL0500000454 |b Safari Books Online | ||
| 050 | 4 | |a HD9940.A2 |b P67 2011eb | |
| 072 | 7 | |a HEA |x 003000 |2 bisacsh | |
| 082 | 0 | 4 | |a 391/.00688 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Posner, Harriet. | |
| 245 | 1 | 0 | |a Marketing fashion / |c Harriet Posner. |
| 260 | |a London : |b Laurence King Pub., |c 2011. | ||
| 300 | |a 1 online resource (224 pages) : |b illustrations (chiefly color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Portfolio | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Structure of the fashion market -- The marketing toolkit -- Research and planning -- Understanding the customer -- Introduction to branding -- Fashion promotion -- Careers in fashion marketing. | |
| 520 | |a 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Clothing trade. | |
| 650 | 0 | |a Fashion. | |
| 650 | 6 | |a Mode |x Marchandisage. | |
| 650 | 7 | |a HEALTH & FITNESS |x Beauty & Grooming. |2 bisacsh | |
| 650 | 7 | |a Clothing trade. |2 fast |0 (OCoLC)fst00864754 | |
| 650 | 7 | |a Fashion. |2 fast |0 (OCoLC)fst00921600 | |
| 650 | 7 | |a Fashion merchandising. |2 fast |0 (OCoLC)fst00921644 | |
| 830 | 0 | |a Portfolio (Laurence King Publishing) | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=926121 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL1876102 | ||
| 938 | |a ebrary |b EBRY |n ebr10556363 | ||
| 938 | |a EBSCOhost |b EBSC |n 926121 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis30154199 | ||
| 938 | |a YBP Library Services |b YANK |n 8872314 | ||
| 994 | |a 92 |b IZTAP | ||