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Marketing fashion /
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Pub.,
2011.
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| Colección: | Portfolio (Laurence King Publishing)
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (224 pages) : illustrations (chiefly color) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780670836 1780670834 |