Serial innovators : how individuals create and deliver breakthrough innovations in mature firms /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Griffin, Abbie
Otros Autores: Price, Raymond L. (Raymond Lewis), Vojak, Bruce A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, ©2012.
Temas:
Technological innovations > Management.
New products.
Innovations > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New products
Technological innovations > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : serial innovators and why they matter
  • Breakthrough innovation in existing organizations
  • The processes by which serial innovators innovate
  • Customer engagement for breakthrough innovation
  • Navigating the politics of breakthrough innovation
  • Characteristics of serial innovators
  • Identifying and developing serial innovators
  • Managing serial innovators for impact
  • Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.

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