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|a Griffin, Abbie.
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|a Serial innovators :
|b how individuals create and deliver breakthrough innovations in mature firms /
|c Abbie Griffin, Raymond L. Price, and Bruce A. Vojak.
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|a Stanford, California :
|b Stanford Business Books,
|c ©2012.
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|a Introduction : serial innovators and why they matter -- Breakthrough innovation in existing organizations -- The processes by which serial innovators innovate -- Customer engagement for breakthrough innovation -- Navigating the politics of breakthrough innovation -- Characteristics of serial innovators -- Identifying and developing serial innovators -- Managing serial innovators for impact -- Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.
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|a Includes bibliographical references and index.
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|a Technological innovations
|x Management.
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|a New products.
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|a Innovations
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|a New products
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|a Technological innovations
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|a Price, Raymond L.
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|a Vojak, Bruce A.
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|i Print version:
|a Griffin, Abbie.
|t Serial innovators.
|d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2012, ©2012
|z 9780804775977
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