The Law of Reputation and Brands in the Asia Pacific.

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Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kenyon, Andrew T.
Otros Autores: Richardson, Megan, Ng-Loy, Wee Loon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2012.
Colección:Cambridge intellectual property and information law.
Temas:
Brand name products > Law and legislation > Asia.
Brand name products > Law and legislation > Pacific Area.
Reputation (Law)
Libel and slander.
Names, Personal > Law and legislation.
Réputation (Droit)
LAW > Business & Financial.
LAW > Intellectual Property > General.
Brand name products > Law and legislation
Libel and slander
Names, Personal > Law and legislation
Asia
Pacific Area
Acceso en línea:Texto completo

MARC

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100 1 |a Kenyon, Andrew T. 
245 1 4 |a The Law of Reputation and Brands in the Asia Pacific. 
260 |a Cambridge :  |b Cambridge University Press,  |c 2012. 
300 |a 1 online resource (300 pages) 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
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490 1 |a Cambridge Intellectual Property and Information Law ;  |v v. 16 
505 0 |a Cover; The Law of Reputation and Brands in the Asia Pacific; Series; Title; Copyright; Contents; Notes on the contributors; Foreword; Editors' preface; Part I: Trade marks and brands; 1: What is the value of a brand to a firm?; I. Overview; II. Brands and reputation, a marketing perspective; III. Brands and reputation, strategic management; Brands and internal strategic alignment; Brands and strategic signalling; Brands and partners' strategies; IV. Brands and reputation: a legal perspective; The function protected by trade mark registration. 
505 8 |a TRIPS and the extent of protection granted to registered trade marksExtended protection for well-known trade marks; V. Concluding remarks; 2: The social benefits and costs of trade marks and brands; I. Introduction; II. Law and economics of trade marks and brands; III. Economic evidence on the social value of trade marks and brands; IV. Evidence from contested cases; Case 1: Coca-Cola's claim over 'World Famous in New Zealand'; Case 2: The US-Australian Ugh boots dispute; Case 3: The Cadbury 'purple' debate in Australia; Case 4: McDonald's versus MacTea in Singapore. 
505 8 |a Case 5: McDonald's versus 'McCurry' in MalaysiaV. Future research and policy; Key research need -- improving public knowledge about trade mark enforcement; Key policy issue -- identifying and addressing anti-competitive usage of brands; Self help -- actions by firms themselves; Part II: Personal reputation; 3: Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region; I. Introduction; II. Right of publicity, passing off and defamation; (a) Right of publicity; (b) Passing off; (c) Defamation; III. Cultural studies -- deriving key insights. 
505 8 |a (A) The celebrity as defined by widespread public identification(b) The celebrity as a cultural sign; (c) Interim observations -- the celebrity brand; IV. The celebrity brand and passing off: a cultural-legal approach; (a) Goodwill and well-knownness of the contemporary celebrity; (b) Misrepresentation and affective transfer; V. Conclusions; 4: No personality rights for pop stars in Hong Kong?; The right of publicity and its American origins; Limited personality rights in Hong Kong; Fertile conditions for developing strong personality rights; Failure to provide strong personality rights. 
505 8 |a The future of personality rights in Hong KongConclusion; 5: Fashioning personality rights in Australia; Introduction; Reformist legislation; Common law 'incrementalism'; Part III: Brands and personality; 6: Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore: Divergence and a cultural exploration; I. Introduction; II. Protecting reputation in trade mark law: the dilution debate; (a) Malaysia; (b) Singapore; III. Protecting reputation in copyright law: the moral rights debate; (a) Singapore; (b) Malaysia. 
500 |a IV. The perspectives of Islam and Confucianism on dilution and moral rights. 
520 |a Considers current pressures to expand legal protection given to reputation and brands in the Asia Pacific region and the associated controversies. 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
546 |a English. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Brand name products  |x Law and legislation  |z Asia. 
650 0 |a Brand name products  |x Law and legislation  |z Pacific Area. 
650 0 |a Reputation (Law) 
650 0 |a Libel and slander. 
650 0 |a Names, Personal  |x Law and legislation. 
650 6 |a Réputation (Droit) 
650 7 |a LAW  |x Business & Financial.  |2 bisacsh 
650 7 |a LAW  |x Intellectual Property  |x General.  |2 bisacsh 
650 7 |a Brand name products  |x Law and legislation  |2 fast 
650 7 |a Libel and slander  |2 fast 
650 7 |a Names, Personal  |x Law and legislation  |2 fast 
650 7 |a Reputation (Law)  |2 fast 
651 7 |a Asia  |2 fast 
651 7 |a Pacific Area  |2 fast 
700 1 |a Richardson, Megan. 
700 1 |a Ng-Loy, Wee Loon. 
776 0 8 |i Print version:  |a Kenyon, Andrew T.  |t Law of Reputation and Brands in the Asia Pacific.  |d Cambridge : Cambridge University Press, ©2012  |z 9781107017726 
830 0 |a Cambridge intellectual property and information law. 
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