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Make your website sell : the ultimate guide to increasing your online profits /
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Marshall Cavendish,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Get Into the Web Owner's Mindset
- 2. Find the Right Web Design Partner
- 3. Plan and Build Your Website
- 4. Discover the 7 Principles of Internet Marketing
- 5. Get Instant Traffic to Your Website
- 6. Build Lasting Relationships with Your Customers
- 7. Turn Visitors into Customers
- 8. Get Lasting Traffic to Your Website
- 9. Analyse and Grow
- 10. Lights, Camera, Action!
- Introduction
- 1. Get Into the Web Owner's Mindset
- Owning the Internet
- Thinking Like an Online Entrepreneur
- Time: Friend of the Website
- Delays: Enemy of the Website
- Confidence
- Running a Website in Bad Times
- Lessons From History
- Getting Your Website's Priorities Right
- The Strategy
- 2. Find the Right Web Design Partner
- Introduction
- DIY or Professionally Developed?
- A Brief History of Web Designers
- Where to Begin Your Search
- Getting to Know Them
- Getting to Know Their Technical Prowess
- Getting to Know Their Business Sense
- Location, Location, Location (Or, Does Geography Really Matter?)
- Working with Freelancers: The Low-Cost Solution
- How Much Should Your Website Cost?
- Writing a Brief
- The Strategy
- 3. Plan and Build Your Website
- Introduction
- Legal Nasties
- Planning and Time Scales
- The Specification Phase
- The Design Phase
- The Site Build
- Testing
- Usability Study
- Going Live
- Project Management
- The Strategy
- Entering Content
- 4. Discover the 7 Principles of Internet Marketing
- Introduction
- Principle 1: Customer Profiling
- Principle 2: The Many Pillars of Marketing
- Principle 3: Testing
- Principle 4: The Doubling Mindset
- Principle 5: The Internet Equation
- Principle 6: The Success Pyramid
- Principle 7: The Real Customer Value
- The Strategy
- 5. Get Instant Traffic to Your Website
- Introduction
- How Does Google AdWords Work?
- Setting Up Your Account
- Selecting Profitable Keywords
- Writing Compelling Adverts
- Conversions and Analysing Results
- Tracking Offline Conversions
- The Ultimate Google Strategy
- Why You Should Use AdWords Before SEO
- The Strategy
- Landing Pages
- 6. Build Lasting Relationships with Your Customers
- Introduction
- Your Email Strategy
- Knowing Your List
- Building a List
- Building an Online Relationship: Getting Started
- Building an Online Relationship: Crafting Powerful Emails
- The Strategy
- 7. Turn Visitors into Customers
- Introduction
- Writing Winning Copy
- Conversion Tactics
- Ecommerce Sites
- Action Thinking
- The Strategy
- Organising Your Content
- Split-testing Your Landing Pages
- Which Webpages Should You Focus On?
- 8. Get Lasting Traffic to Your Website
- Introduction
- What is Search Engine Optimisation (SEO)?
- How are Your Website's Rankings Calculated?
- Picking the Perfect Keywords for SEO
- Onsite and Offsite SEO
- Onsite SEO Techniques
- Offsite SEO Techniques
- The Strategy
- The Target Page
- 9. Analyse and Grow
- Introduction
- Getting the Most Out Of Your Analytics
- Setting Up Google Analytics
- The Anatomy of Reports
- Visitor Reports
- Traffic Sources Reports
- Goals Reports
- Ecommerce Reports
- The Strategy
- Content Reports
- 10. Lights, Camera, Action!