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Make your website sell : the ultimate guide to increasing your online profits /
Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Marshall Cavendish,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wylie, Jed. | |
| 245 | 1 | 0 | |a Make your website sell : |b the ultimate guide to increasing your online profits / |c Jed Wylie. |
| 260 | |a London : |b Marshall Cavendish, |c 2012. | ||
| 300 | |a 1 online resource (344 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Statistics amply demonstrate that most web owners don't understand the fundamental principles of running and marketing a website. But at a time when your website is rapidly becoming a fundamental sales channel, no business (large or small) can afford to get this wrong for much longer. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a 1. Get Into the Web Owner's Mindset -- 2. Find the Right Web Design Partner -- 3. Plan and Build Your Website -- 4. Discover the 7 Principles of Internet Marketing -- 5. Get Instant Traffic to Your Website -- 6. Build Lasting Relationships with Your Customers -- 7. Turn Visitors into Customers -- 8. Get Lasting Traffic to Your Website -- 9. Analyse and Grow -- 10. Lights, Camera, Action! | |
| 505 | 0 | 0 | |t Introduction -- |g 1. |t Get Into the Web Owner's Mindset -- |t Owning the Internet -- |t Thinking Like an Online Entrepreneur -- |t Time: Friend of the Website -- |t Delays: Enemy of the Website -- |t Confidence -- |t Running a Website in Bad Times -- |t Lessons From History -- |t Getting Your Website's Priorities Right -- |t The Strategy -- |g 2. |t Find the Right Web Design Partner -- |t Introduction -- |t DIY or Professionally Developed? -- |t A Brief History of Web Designers -- |t Where to Begin Your Search -- |t Getting to Know Them -- |t Getting to Know Their Technical Prowess -- |t Getting to Know Their Business Sense -- |t Location, Location, Location (Or, Does Geography Really Matter?) -- |t Working with Freelancers: The Low-Cost Solution -- |t How Much Should Your Website Cost? -- |t Writing a Brief -- |t The Strategy -- |g 3. |t Plan and Build Your Website -- |t Introduction -- |t Legal Nasties -- |t Planning and Time Scales -- |t The Specification Phase -- |t The Design Phase -- |t The Site Build -- |t Testing -- |t Usability Study -- |t Going Live -- |t Project Management -- |t The Strategy -- |t Entering Content -- |g 4. |t Discover the 7 Principles of Internet Marketing -- |t Introduction -- |t Principle 1: Customer Profiling -- |t Principle 2: The Many Pillars of Marketing -- |t Principle 3: Testing -- |t Principle 4: The Doubling Mindset -- |t Principle 5: The Internet Equation -- |t Principle 6: The Success Pyramid -- |t Principle 7: The Real Customer Value -- |t The Strategy -- |g 5. |t Get Instant Traffic to Your Website -- |t Introduction -- |t How Does Google AdWords Work? -- |t Setting Up Your Account -- |t Selecting Profitable Keywords -- |t Writing Compelling Adverts -- |t Conversions and Analysing Results -- |t Tracking Offline Conversions -- |t The Ultimate Google Strategy -- |t Why You Should Use AdWords Before SEO -- |t The Strategy -- |t Landing Pages -- |g 6. |t Build Lasting Relationships with Your Customers -- |t Introduction -- |t Your Email Strategy -- |t Knowing Your List -- |t Building a List -- |t Building an Online Relationship: Getting Started -- |t Building an Online Relationship: Crafting Powerful Emails -- |t The Strategy -- |g 7. |t Turn Visitors into Customers -- |t Introduction -- |t Writing Winning Copy -- |t Conversion Tactics -- |t Ecommerce Sites -- |t Action Thinking -- |t The Strategy -- |t Organising Your Content -- |t Split-testing Your Landing Pages -- |t Which Webpages Should You Focus On? -- |g 8. |t Get Lasting Traffic to Your Website -- |t Introduction -- |t What is Search Engine Optimisation (SEO)? -- |t How are Your Website's Rankings Calculated? -- |t Picking the Perfect Keywords for SEO -- |t Onsite and Offsite SEO -- |t Onsite SEO Techniques -- |t Offsite SEO Techniques -- |t The Strategy -- |t The Target Page -- |g 9. |t Analyse and Grow -- |t Introduction -- |t Getting the Most Out Of Your Analytics -- |t Setting Up Google Analytics -- |t The Anatomy of Reports -- |t Visitor Reports -- |t Traffic Sources Reports -- |t Goals Reports -- |t Ecommerce Reports -- |t The Strategy -- |t Content Reports -- |g 10. |t Lights, Camera, Action! |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Web site development. | |
| 650 | 0 | |a Web sites |x Marketing. | |
| 650 | 0 | |a Web sites |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Sites Web |x Développement. | |
| 650 | 6 | |a Sites Web |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 7 | |a Web sites |x Management |2 fast | |
| 650 | 7 | |a Web sites |x Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Wylie, Jed. |t Make Your Website Sell : The ultimate guide to increasing your online profits. |d Singapore : Marshall Cavendish, ©2012 |z 9789814346351 |
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