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Recycling & redesigning logos : a designer's guide to refreshing & rethinking design /
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beverly, Mass. :
Rockport Publishers,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Hodgson, Michael |q (Michael R.) | |
| 245 | 1 | 0 | |a Recycling & redesigning logos : |b a designer's guide to refreshing & rethinking design / |c Michael Hodgson with Matthew Porter. |
| 246 | 3 | |a Recycling and redesigning logos | |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c ©2010. | ||
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| 520 | |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. | ||
| 505 | 0 | |a Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights & Pulleys -- Section 3: Logo gallery. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Logos (Symbols) |x Design. | |
| 650 | 7 | |a ANTIQUES & COLLECTIBLES |x Paper Ephemera. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Clip Art. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Branding & Logo Design. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Commercial & Corporate. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Graphic Arts |x Illustration. |2 bisacsh | |
| 650 | 7 | |a Logos (Symbols) |x Design. |2 fast |0 (OCoLC)fst01002132 | |
| 700 | 1 | |a Porter, Matthew. | |
| 776 | 0 | 8 | |i Print version: |a Hodgson, Michael (Michael R.). |t Recycling & redesigning logos. |d Beverly, Mass. : Rockport Publishers, ©2010 |z 9781592536115 |w (DLC) 2010014333 |w (OCoLC)555627440 |
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