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Packaging essentials : 100 design principles for creating packages /

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Roncarelli, Sarah
Otros Autores: Ellicott, Candace
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2010.
Temas:
Acceso en línea:Texto completo
Texto completo

MARC

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520 |a This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design. 
505 0 |a Introduction -- The design challenge -- Design considerations: materials -- Design considerations: form and shape -- Design considerations: Labels -- Design considerations: Printing -- Marketing and brand considerations -- Sustainable design -- The design process -- Assess and review. 
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650 7 |a Packaging  |x Design  |2 fast 
700 1 |a Ellicott, Candace. 
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