Field guide : how to be a fashion designer /

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This book is the first basic guide for aspiring fashion designers.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: San Martin, Marcarena
Otros Autores: Krell, Kevin (Traductor)
Formato: Electrónico eBook
Idioma:Inglés
Indeterminado
Publicado: Beverly, Mass. : Rockport Publishers, 2009.
Temas:
Fashion design > Vocational guidance.
CRAFTS & HOBBIES > Fashion.
DESIGN > Fashion.
Fashion design
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Cover
  • Title
  • CONTENTS
  • PREFACE
  • THE WORLD OF FASHION
  • WHAT IS FASHION?
  • REASONS AND PURPOSES OF DRESS
  • ORIGIN AND EVOLUTION OF FASHION
  • Aristocratic Fashion
  • Centennial Fashion
  • Open Fashion
  • ORGANIZATION OF THE CURRENT FASHION SYSTEM
  • Haute Couture
  • Prît-À-Porter
  • Sportswear
  • Large-scale distribution
  • The world of luxury
  • GLOSSARY
  • DEVELOPMENT PROCESS
  • REFERENCES
  • THE SKETCHBOOK
  • SILHOUETTES AND LINES
  • COLOR
  • MATERIALS AND FABRICS
  • Fibers
  • Fabrics
  • Accessories
  • CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE
  • Proportions
  • Poses
  • Representation techniques
  • TECHNICAL SPECIFICATION
  • THE PATTERN
  • THE MOULAGE
  • THE TEST GARMENT
  • THE PROTOTYPE
  • GLOSSARY
  • PRODUCTION
  • CHAINS OF PRODUCTION
  • PURCHASE OF RAW MATERIALS
  • Textile fairs
  • Purchasing alternatives
  • The suppliers
  • TEXTILE ENNOBLING
  • Dyeing
  • Bleaching
  • Prints
  • Dressings
  • COLLECTION OF SAMPLES
  • Pattern grading
  • CALCULATION OF COSTS
  • PRODUCTION
  • WAREHOUSE
  • CALENDAR
  • PRODUCTION MANAGEMENT
  • GLOSSARYSALES AND DISTRIBUTION
  • SALES PROCESS
  • The agent or sales representative
  • Presentation of the collection
  • Making the sale
  • Post-sales service and penalizations
  • DISTRIBUTION
  • The multi-brand store
  • The single-brand store
  • Large department stores
  • Outlets
  • Supermarkets and hypermarkets
  • Catalog sales
  • Street markets
  • The website
  • GLOSSARY
  • COMMUNICATION
  • FASHION AND COMMUNICATION
  • PROCESSES AND AGENTS
  • The press office
  • Public relations
  • The advertising agency
  • Celebrities
  • INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction
  • SEASONAL INSTRUMENTS OF COMMUNICATION
  • MEDIA
  • The press
  • Television and radio
  • Exterior advertising
  • GLOSSARY
  • RECOMMENDED READING
  • DIRECTORY OF FASHION DESIGN SCHOOLS

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