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Field guide : how to be a fashion designer /
This book is the first basic guide for aspiring fashion designers.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Indeterminado |
| Publicado: |
Beverly, Mass. :
Rockport Publishers,
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a San Martin, Marcarena. | |
| 245 | 1 | 0 | |a Field guide : |b how to be a fashion designer / |c Marcarena San Martin. |
| 246 | 3 | 0 | |a How to be a fashion designer |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c 2009. | ||
| 300 | |a 1 online resource (191 pages) : |b illustrations, facsimiles | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover -- Title -- CONTENTS -- PREFACE -- THE WORLD OF FASHION -- WHAT IS FASHION? -- REASONS AND PURPOSES OF DRESS -- ORIGIN AND EVOLUTION OF FASHION -- Aristocratic Fashion -- Centennial Fashion -- Open Fashion -- ORGANIZATION OF THE CURRENT FASHION SYSTEM -- Haute Couture -- Prît-À-Porter -- Sportswear -- Large-scale distribution -- The world of luxury -- GLOSSARY -- DEVELOPMENT PROCESS -- REFERENCES -- THE SKETCHBOOK -- SILHOUETTES AND LINES -- COLOR -- MATERIALS AND FABRICS -- Fibers -- Fabrics -- Accessories | |
| 505 | 8 | |a CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE -- Proportions -- Poses -- Representation techniques -- TECHNICAL SPECIFICATION -- THE PATTERN -- THE MOULAGE -- THE TEST GARMENT -- THE PROTOTYPE -- GLOSSARY -- PRODUCTION -- CHAINS OF PRODUCTION -- PURCHASE OF RAW MATERIALS -- Textile fairs -- Purchasing alternatives -- The suppliers -- TEXTILE ENNOBLING -- Dyeing -- Bleaching -- Prints -- Dressings -- COLLECTION OF SAMPLES -- Pattern grading -- CALCULATION OF COSTS -- PRODUCTION -- WAREHOUSE -- CALENDAR -- PRODUCTION MANAGEMENT | |
| 505 | 8 | |a GLOSSARYSALES AND DISTRIBUTION -- SALES PROCESS -- The agent or sales representative -- Presentation of the collection -- Making the sale -- Post-sales service and penalizations -- DISTRIBUTION -- The multi-brand store -- The single-brand store -- Large department stores -- Outlets -- Supermarkets and hypermarkets -- Catalog sales -- Street markets -- The website -- GLOSSARY -- COMMUNICATION -- FASHION AND COMMUNICATION -- PROCESSES AND AGENTS -- The press office -- Public relations -- The advertising agency -- Celebrities | |
| 505 | 8 | |a INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction -- SEASONAL INSTRUMENTS OF COMMUNICATION -- MEDIA -- The press -- Television and radio -- Exterior advertising -- GLOSSARY -- RECOMMENDED READING -- DIRECTORY OF FASHION DESIGN SCHOOLS | |
| 520 | |a This book is the first basic guide for aspiring fashion designers. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Fashion design |x Vocational guidance. | |
| 650 | 7 | |a CRAFTS & HOBBIES |x Fashion. |2 bisacsh | |
| 650 | 7 | |a DESIGN |x Fashion. |2 bisacsh | |
| 650 | 7 | |a Fashion design |2 fast | |
| 700 | 1 | |a Krell, Kevin, |e translator. | |
| 776 | 0 | 8 | |i Print version: |a San Martin, Marcarena. |t Field guide. |d Beverly, Mass. : Rockport Pub., ©2009 |z 9781592534913 |w (OCoLC)416267338 |
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