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|a Frankiewicz, Cheryl.
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|a Making microfinance work :
|b managing product diversification /
|c Cheryl Frankiewicz and Craig Churchill.
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260 |
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|a Geneva :
|b International Labour Office,
|c 2011.
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300 |
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|a 1 online resource (xxi, 612 pages) :
|b color illustrations
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|a text
|b txt
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|a computer
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|a Includes bibliographical references.
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|a Acknowledgements; Foreword; Acronyms and Abbreviations; I. Preparing for Diversification; 1 Understanding Product Diversification; 1.1 What Is Product Diversification?; 1.2 Why Diversify?; 1.3 The Damage Diversification Can Cause; 1.4 Managing the Challenges and Opportunities; 1.5 What Is a Strategic Product Mix?; 1.6 Towards Successful Product Diversification; Recommended Reading; 2 Managing Product Development; 2.1 The Product Development Process; 2.2 The Integration of Product Development; 2.3 To Diversify or Not to Diversify?; 2.4 Prioritizing Diversification Ideas.
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|a 2.5 Using the Product Development Process to Manage Risk2.6 Product Development vs. Product Management; Recommended Reading; 3 Developing New Markets; 3.1 The Process of New Market Development; 3.2 Understanding Market Segmentation; 3.3 Creating Effective Market Segments; 3.4 Profiling a Market Segment; 3.5 Selecting a Target Market; 3.6 Developing an Outreach Strategy; Recommended Reading; II. Product Options; 4 Savings; 4.1 Do Poor People Need Savings?; 4.2 What Are the Limitations of Available Savings Options?; 4.3 What Are the Characteristics of Appropriate Savings for the Poor?
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|a 4.4 What Are the Product Options?4.5 Who Should Offer Voluntary Savings?; 4.6 Meeting the Challenges of Voluntary Savings for the Poor; 4.7 Conclusion; Recommended Reading; 5 Long-term Savings and Micropensions; 5.1 Supply and Demand Perspectives on Long-term Savings; 5.2 Long-term Savings Products for the Poor; 5.3 Key Issues in Offering Long-term Savings and Insurance; 5.4 Conclusions; Recommended Reading; 6 Microenterprise Loans; 6.1 Back ground on Microenterprise Loans; 6.2 Major Microenterprise Lending Methodologies; 6.3 Choosing a Methodology.
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|a 6.4 Designing a Microenterprise Loan Product6.5 Moving from One Methodology to Another; Recommended Reading; 7 Housing Loans; 7.1 Why Offer Housing Loans?; 7.2 How Do Housing Loans Differ from Other Loan Products?; 7.3 Key Design Decisions; 7.4 Risks and Challenges; 7.5 Assessing Potential Demand; 7.6 Conclusion; Recommended Reading; 8 Emergency and Consumption Loans; 8.1 What Is an Emergency Loan?; 8.2 Why Do Most MFIs Not Offer Emergency Loans?; 8.3 Why MFIs Should Offer Emergency Loans?; 8.4 When Is Credit the Right Choice?; 8.5 How to Design an Emergency Loan; Rec om mended Read ings.
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|a 9 Microinsurance9.1 What Is Insurance?; 9.2 Savings, Credit or Insurance?; 9.3 MFIs and Their Microinsurance Motivation; 9.4 Institutional Arrangements; 9.5 Microinsurance Products; 9.6 Where to Begin?; 9.7 Conclusions and Recommen dations; Recommended Reading; 10 Leasing; 10.1 What Is Leasing?; 10.2 What Can Be Leased?; 10.3 Leasing vs. Lending; 10.4 Under What Conditions is Leasing Viable?; 10.5 Can Partnership Make It Work?; Recommended Readings; 11 Money Transfers; 11.1 Money Transfers and MFIs; 11.2 How Money Transfers Work; 11.3 Money Transfer Business Models for MFIs.
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|a This textbook, designed for middle and senior managers in microfinance institutions, is relevant for institutions that have already diversified and are looking for ways to manage their diversification more effectively as well as those that have not yet done so and are looking for guidance on where and how to begin. As the second volume of a training programme, it builds on the highly acclaimed Making Microfinance Work: Managing for Improved Performance. It includes chapters on various product options and how to combine different product menus to serve specific market segments, and concludes wi.
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2011.
|5 MiAaHDL
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
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|a digitized
|c 2011
|h HathiTrust Digital Library
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Microfinance.
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|a Business enterprises
|x Finance.
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|a Management.
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|a Marketing.
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|a Gestion.
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|a Marketing.
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|a management.
|2 aat
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|a marketing.
|2 aat
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|2 bisacsh
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|a Business enterprises
|x Finance
|2 fast
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650 |
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|a Management
|2 fast
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|a Churchill, Craig Farren,
|d 1964-
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|a International Labour Office.
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|i Print version:
|a Frankiewicz, Cheryl.
|t Making microfinance work.
|d Geneva : International Labour Office, 2011
|w (DLC) 2007425400
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