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Communication skills for conservation professionals /
This second edition originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, DC :
Island Press,
2009.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Communications for Conservation
- Ch. 2. Influencing Public Attitudes and Behaviors
- Ch. 3. Designing a Public Communications Program
- Ch. 4. Researching Audiences Using Quantitative Approaches
- Ch. 5. Audience Research Using Qualitative Approaches
- Ch. 6. Communication Strategies and Actions
- Ch. 7. Communicating with Groups
- Ch. 8. Using Mass Media
- Ch. 9. Methods and Materials for Interpreting the Environment
- Ch. 10. Conservation through Education
- Ch. 11. Evaluating and Monitoring Program Success.