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Rating the audience : the business of media /
"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreeme...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York, N.Y. :
Bloomsbury Academic,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals."--Publisher's description |
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| Descripción Física: | 1 online resource (xvi, 272 pages) : illustrations, map |
| Bibliografía: | Includes bibliographical references (pages 256-267) and index. |
| ISBN: | 9781849663427 1849663424 9781849663410 1849663416 9781849664615 1849664617 9781849664608 1849664609 9781849664622 1849664625 |