Localization strategies for global e-business /

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"The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Singh, Nitish
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2012.
Temas:
Electronic commerce.
International trade.
Business networks.
Internet marketing.
Commerce électronique.
Commerce international.
Réseaux d'affaires.
Marketing sur Internet.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of figures; List of tables; Preface; 1. Global e-commerce opportunities and challenges; 2. International e-business expansion and market entry strategies; 3. Global online consumer segmentation; 4. Web globalization strategies; 5. Developing international websites: internationalization (I18n); 6. Effectively localizing international websites; 7. Managing a web globalization value chain; 8. Optimizing international websites; 9. Assessing web globalization efforts; 10. Strategic industry insights into emerging localization trends; Resources; Index.

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