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Communicating clearly about science and medicine : making data presentations as simple as possible-- but no simpler /
Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham, Surrey, England ; Burlington, VT :
Gower,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Science communication in the 21st century
- The seven challenges of communicating science
- Preparing your talk
- Illustrating your talk
- The performance : delivering your talk
- Medicine and science in the media
- Media interview techniques
- Every interaction counts.