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The Cultural Context in Business Communication.
The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value o...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam/Philadelphia :
John Benjamins Pub. Co.,
1998.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Cultural Context in Business Communication focuses on differences and similarities in business negotiations and written communication in intercultural settings. To set the scene, Edward T. Hall looks back at "culture" as an evolutionary concept and Charles Campbell explains the value of classical rhetoric in contemporary cultures. Further contributions present case studies of cross-cultural encounters and discourse aspects in various settings. Steven Weiss explores the proper character of six cultures: Chinese, French, Japanese, Mexican, Nigerian, and Saudi. Other chapters contrast Engli. |
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| Notas: | Risk-taking propensity. |
| Descripción Física: | 1 online resource (276 pages) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9789027273963 9027273960 1280879599 9781280879593 9786613720900 6613720909 |