Darwin's brands : adapting to succeed /

Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Halve, Anand Bhaskar, 1955-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thausand Oaks, Calif. : SAGE Publications, 2011.
Temas:
Since 1991
Brand name products > India.
Branding (Marketing) > India.
Consumers' preferences > India.
Produits de marque > Inde.
Stratégie de marque > Inde.
Consommateurs > Préférences > Inde.
BUSINESS & ECONOMICS > Advertising & Promotion.
Brand name products
Branding (Marketing)
Consumers' preferences
Economic history
India > Economic conditions > 1991-
Inde > Conditions économiques > 1991-
India
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgements
  • Introduction
  • Consumer goods
  • Thums up : a thundering success
  • Cadbury's dairy milk chocolate : the real taste of life
  • Saffola : heart ok please!
  • Maggi : 25 years in 2 minutes
  • Amul : the taste of India
  • Lifebuoy : where there's lifebuoy, there's health
  • Home and durables
  • Titan : the times they are a-changin
  • Asian paints : the colours of happiness
  • Hero Honda : zero to world leadership in 60 months
  • Maruti : the long and winding road
  • Media
  • Femina : a matter of substance
  • Services
  • Airtel : if only we talk to each other.

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