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Darwin's brands : adapting to succeed /
Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivati...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thausand Oaks, Calif. :
SAGE Publications,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |