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Darwin's brands : adapting to succeed /
Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thausand Oaks, Calif. :
SAGE Publications,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn775597369 | ||
| 003 | OCoLC | ||
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| 006 | m o d | ||
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| 008 | 120208s2011 cau ob 000 0 eng d | ||
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| 020 | |a 9788132109372 |q (electronic bk.) | ||
| 020 | |a 8132109376 |q (electronic bk.) | ||
| 020 | |z 9788132107156 | ||
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| 029 | 1 | |a NZ1 |b 14689089 | |
| 035 | |a (OCoLC)775597369 | ||
| 043 | |a a-ii--- | ||
| 050 | 4 | |a HD69.B7 |b H347 2011eb | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Halve, Anand Bhaskar, |d 1955- | |
| 245 | 1 | 0 | |a Darwin's brands : |b adapting to succeed / |c Anand Halve. |
| 260 | |a Thausand Oaks, Calif. : |b SAGE Publications, |c 2011. | ||
| 300 | |a 1 online resource (168 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there's lifebuoy, there's health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Darwin's Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India-where competition from novel and captivating launches is relentless; where customers' preferences change rapidly-these winning brands have shown resilience and the ability to identify and seize opportunities. The book proves the point that it is the capacity to adapt to changes and formulate effective strategies that determines who survives in t. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products |z India. | |
| 650 | 0 | |a Branding (Marketing) |z India. | |
| 650 | 0 | |a Consumers' preferences |z India. | |
| 651 | 0 | |a India |x Economic conditions |y 1991- | |
| 650 | 6 | |a Produits de marque |z Inde. | |
| 650 | 6 | |a Stratégie de marque |z Inde. | |
| 650 | 6 | |a Consommateurs |x Préférences |z Inde. | |
| 651 | 6 | |a Inde |x Conditions économiques |y 1991- | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Economic history |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 648 | 7 | |a Since 1991 |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Halve, Anand Bhaskar, 1955- |t Darwin's brands. |d Thausand Oaks, Calif. : SAGE Publications, 2011 |z 9788132107156 |w (DLC) 2011048334 |w (OCoLC)758395121 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=421069 |z Texto completo |
| 938 | |a YBP Library Services |b YANK |n 16326244 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL835846 | ||
| 938 | |a EBSCOhost |b EBSC |n 421069 | ||
| 938 | |a YBP Library Services |b YANK |n 7356260 | ||
| 994 | |a 92 |b IZTAP | ||