The rhetoric of soft power : public diplomacy in global contexts /

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"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hayden, Craig, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham, Md. : Lexington Books, 2012.
Colección:Lexington studies in political communication.
Temas:
International relations.
Diplomacy.
Communication in politics.
Relations internationales.
Diplomatie.
Communication politique.
international relations.
diplomacy.
POLITICAL SCIENCE > International Relations > Diplomacy.
Communication in politics
Diplomacy
International relations
Diplomatie
Internationale Politik
Politische Kommunikation
Internationale Politik.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Evaluating soft power: toward a comparative framework
  • Japan: culture, pop culture, and the national brand
  • Venezuela: Telesur and the artillery of ideas
  • China: cultivating a global soft power
  • United States of America: public diplomacy 2.0 and 21st century statecraft
  • Conclusion.

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