The rhetoric of soft power : public diplomacy in global contexts /
"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...
Clasificación: | Libro Electrónico |
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Autor principal: | Hayden, Craig, 1972- |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Lanham, Md. :
Lexington Books,
2012.
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Colección: | Lexington studies in political communication.
|
Temas: | |
Acceso en línea: | Texto completo |
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