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The rhetoric of soft power : public diplomacy in global contexts /
"The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of internati...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham, Md. :
Lexington Books,
2012.
|
| Colección: | Lexington studies in political communication.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Hayden, Craig, |d 1972- | |
| 245 | 1 | 4 | |a The rhetoric of soft power : |b public diplomacy in global contexts / |c Craig Hayden. |
| 260 | |a Lanham, Md. : |b Lexington Books, |c 2012. | ||
| 300 | |a 1 online resource (vii, 300 pages) | ||
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| 490 | 1 | |a Lexington studies in political communication | |
| 588 | 0 | |a Print version record. | |
| 520 | |a "The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country"--Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a International relations. | |
| 650 | 0 | |a Diplomacy. | |
| 650 | 0 | |a Communication in politics. | |
| 650 | 6 | |a Relations internationales. | |
| 650 | 6 | |a Diplomatie. | |
| 650 | 6 | |a Communication politique. | |
| 650 | 7 | |a international relations. |2 aat | |
| 650 | 7 | |a diplomacy. |2 aat | |
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| 650 | 7 | |a International relations |2 fast | |
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| 650 | 7 | |a Internationale Politik |2 gnd | |
| 650 | 7 | |a Politische Kommunikation |2 gnd | |
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| 650 | 7 | |a Diplomatie. |2 idszbz | |
| 776 | 0 | 8 | |i Print version: |a Hayden, Craig. |t Rhetoric of Soft Power : Public Diplomacy in Global Contexts. |d Lanham : Lexington Books, ©2011 |z 9780739142585 |
| 830 | 0 | |a Lexington studies in political communication. | |
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