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Theory of the firm for strategic management : economic value analysis /

Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy, we need to define what firms are, how they create value, and what their organiz...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Becerra, Manuel, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, UK ; New York : Cambridge University Press, 2009.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Strategic decisions deal with the long-term direction of the firm and its main activities, usually the responsibility of the top managers in an organization. Because the firm is the critical unit of analysis in strategy, we need to define what firms are, how they create value, and what their organizational boundaries are in order to understand their overall performance. However, this must be done in a manner that is most useful for strategic analysis and decision making. In other words, we need a theory of the firm for business strategy. Theory of the Firm for Strategic Management integrates and expands key existing theories, like transaction costs economics and the resource-based view, to develop a value-based theory of the firm. This provides a framework to show how firms can create value for customers and, at the same time, capture economic profits for their owners through business, corporate, international, and social strategies.
Descripción Física:1 online resource (xiv, 295 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781139129312
1139129317
0511504594
9780511504594
9780511626524
0511626525
0511506732
9780511506734
1139131958
9781139131957