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EBSCO_ocn774293827 |
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|a UAMI
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|a McNeilly, Mark.
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1 |
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|a Sun Tzu and the art of business :
|b six strategic principles for managers /
|c Mark R. McNeilly.
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|a Rev. ed.
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|a New York :
|b Oxford University Press,
|c 2012.
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|a 1 online resource (x, 330 pages) :
|b illustrations
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|a text
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|a Includes bibliographical references and index.
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|a Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice.
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|a Print version record.
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|a More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to.
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|a Sunzi,
|d active 6th century B.C.
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600 |
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|a Sunzi,
|d active 6th century B.C.
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|0 (OCoLC)fst01849767
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650 |
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|a Strategic planning.
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650 |
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6 |
|a Planification stratégique.
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650 |
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7 |
|a BUSINESS & ECONOMICS
|x Strategic Planning.
|2 bisacsh
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650 |
|
7 |
|a Strategic planning.
|2 fast
|0 (OCoLC)fst01134371
|
776 |
0 |
8 |
|i Print version:
|a McNeilly, Mark.
|t Sun Tzu and the art of business.
|b Rev. ed.
|d New York : Oxford University Press, ©2012
|z 9780199782918
|w (DLC) 2011003683
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