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Sun Tzu and the art of business : six strategic principles for managers /

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McNeilly, Mark
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Oxford University Press, 2012.
Edición:Rev. ed.
Temas:
Acceso en línea:Texto completo

MARC

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505 0 |a Win all without fighting: capturing your market without destroying it -- Avoid strength, attack weakness: striking where they least expect it -- Deception and foreknowledge: maximizing the power of market information -- Speed and preparation: moving swiftly to overcome your competitors -- Shape your opponent: employing strategy to master the competition -- Character-based leadership: providing effective leadership in turbulent times -- Putting the art of business into practice. 
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520 |a More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to. 
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