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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Hansen, Flemming, Prof (Editor ), Christensen, Lars Bech (Editor )
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International, 2003.
Edición:	1st ed.
Temas:	Advertising. Brand name products. Produits de marque. BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:	Texto completo

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